
Political Ads across Meta's Platforms
This module shows the most active advertisers (individuals or organizations) currently running ads about social issues, elections or politics across Facebook products for the selected country.

- Best viewed on a desktop browser like Chrome or Firefox.
- Click on
to sort advertisers by a particular ad spend range.
-
Click on a funding entity in the list to see:
- What Facebook pages they are funding
- The ads that they are running
- Where their ads are being shown and to whom
Total Advertisers
Total Advertisements
Funding Entities |
---|
About the Module
PoliDashboard is a data visualization tool designed to help voters, journalists, and campaign staffers to monitor the health of political discussions online and learn about the political and social issue ads that are being shown to users on Facebook and its various other products including Instagram. The data is automatically updated every four hours via the Facebook Ad API.
The dashboard is developed by the Social Media Lab at Ted Rogers School of Management in Toronto as part of an international election transparency initiative. Country-specific modules are presented in partnership with various academic and civic partners in countries where the Facebook Ad Library is available.
Facebook Pages Funded by
This module shows Facebook Pages controlled by a funding entity. Funding entities on Facebook can set up and control multiple Facebook pages. Having a Facebook page is a prerequisite for running Custom Audiences and Lookalike Audiences advertisements on Facebook.

- Click on to see a chart of the total number of active ads per day posted by a page controlled by a funder.
- Hover over any dots in the line chart to see the total number of active ads by a funder (or a page that they control) on a specific date in the selected timeframe.
Total Number of Active Ads Per Day
This chart shows the total number of ads that were active for each day of the selected timeframe.

Who Was Shown These Ads
This module shows the age and gender breakdowns of people who saw ads by this funding entity - each dot represents one ad.
Hover over a dot to see that ad's distribution across all demographics, and click to see that ad's summary (ad will open in a new tab).

Hover over a dot to see that ad's distribution across all demographics, and click to see that ad's summary (ad will open in a new tab).
- Hover and keep your mouse over a dot to see that ad's distribution across all demographic’s groups on Facebook.
- If all other dots (other than the dot you hovered over) is at or close to the 0% mark on the x-axis, it suggests that ad was only (or mostly) targeted at that specific demographic group and no other.
- Click on a dot see the ad and additional stats about the ad (ad will open in a new tab).
- New to box plot? Here’s a primer on how to interpret a box plot chart.
- Note: if more than 1000 ads are visible, they will be hidden and replaced with a violin plot to save resources. Select a shorter time frame or use the page filters to see individual ads.
Where These Ads Were Shown
This module shows the regions where people who saw ads by this funder are located - each point represents one ad.
Hover over a dot to see that ad's distribution across all regions, and click to see that ad's summary (ad will open in a new tab).
Ads for which no regional data is available are omitted

Hover over a dot to see that ad's distribution across all regions, and click to see that ad's summary (ad will open in a new tab).
Ads for which no regional data is available are omitted